SOUS sits above the till. Two products do the work:
"Best flat white in the neighbourhood ☕"
"Thanks Sarah! See you for your next flat white — the team will save you a window seat ☕"
Auto-syncs venue listings across 45+ platforms (Google, Apple, TripAdvisor, ChatGPT, Gemini etc), auto-replies to reviews in the merchant's voice, auto-social posting and more for best-in-class digital infrastructure set-up.
Direct online ordering on the merchant's own brand with SOUS Direct for last-mile. Saving 25% on fees compared to global aggregators. Merchants own direct online revenue + customer data.
SOUS covers the entire online revenue layer for independent F&B across South Africa; the half of the business that lives above the store, where margin is being lost to global aggregators and where most operators have no dedicated tooling.
Five merchant archetypes, ranked by sell-strength for the South African market. Filter by fit, expand any profile to see the qualifying signals a sales or partnerships team should look for.
Where to focus in South Africa: independent cafés, small QSR groups and multi-site takeaway brands across Cape Town, Johannesburg, Pretoria are the highest-conviction sells. Bars and FSR groups are strong fits for the Spotlight side. Food trucks and micro-vendors sit outside the core ICP today.
