What SOUS does

SOUS turns F&B venues into discoverable, orderable, returnable brands — online.

SOUS sits above the till. Two products do the work:

G
Google review

"Best flat white in the neighbourhood ☕"

Owner reply✨ by SOUS

"Thanks Sarah! See you for your next flat white — the team will save you a window seat ☕"

Spotlight

Auto-syncs venue listings across 45+ platforms (Google, Apple, ChatGPT, Gemini etc), auto-replies to reviews in the merchant's voice, auto-social posting and more for best-in-class digital infrastructure set-up.

Sourdough pizza
R290
Sodas
R178
Delivery · Uber DirectR90
TotalR558
Pay R558
1% fee
Commerce

Direct online ordering on the merchant's own brand with SOUS Direct for last-mile. Saving 25% on fees compared to global aggregators. Owns direct online revenue + customer data.

SOUS covers the entire online revenue layer for independent F&B — the half of the business that lives above the store, where margin is being lost to global aggregators and where most operators have no dedicated tooling.

Ideal Customer Profile

Who SOUS sells to

Five merchant archetypes, ranked by sell-strength. Filter by fit, expand any profile to see the qualifying signals a sales or partnerships team should look for.

How SOUS maps

Spotlight auto-syncs listings across 45+ platforms and replies to reviews in the merchant's voice. Commerce captures direct takeaway orders that currently leak to aggregators or walk-ins.

Qualifying signals

1 location, owner-operated, strong local foot traffic, active on Google/Instagram but inconsistent listings, already losing 20%+ margin on any delivery orders.

Where to focus: independent cafés, small QSR groups, and multi-site takeaway brands are the highest-conviction sells. Bars and FSR groups are strong fits for the Spotlight side. Food trucks and micro-vendors sit outside the core ICP today.